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Full-time designer,
hobbyist musician.

ABOUT –
ABOUT –

I'm a product and service designer with close to a decade of experience working with start-ups, scale-ups and large organisations in Latin America and Europe.

My career as a designer began at La Victoria Lab, a human-centered innovation lab co-founded by IDEO and Intercorp, Peru's largest business group. For over seven years, I worked on transformational design projects with major companies and launched new products and services from scratch, primarily within the health and education industries.

I then moved to the UK to study a Master's degree at the London School of Economics. In parallel, I joined cxpartners, a design consultancy where I collaborated with both public and private sector organisations. Some of the projects I worked on included redesigning a complex legacy software for the National Traffic Information System, as well as leading the design of a new government digital service for the UK's Maritime Agency.

I'm now at Ben, a scale-up platform rethinking how employee benefits are delivered – from pensions to childcare, mental health, and everything in between.

Outside of work you'll find my producing electronic music and releasing my songs via Soundcloud (like a true millennial). If you're curious, you can listen to some of my stuff here.

Experience

CXPARTNERS (2023 - 2024)

Principal UX Consultant

Leading digital product and service design projects with large, high-profile private and public sector organisations in the United Kingdom.

la victoria lab (2015 - 2022)

Design Lead

Senior role that expands on UX/UI Designer responsibilities, by providing more high-level strategic work and leadership.

UX/UI Designer

Cross-functional role in charge of leading user research, conceptualising ideas and articulating digital experiences.

UNDP Accelerator labs (2021)

Digital X Mentor

Guide for a telemedicine product team participating in an accelerator, organized by the United Nations Development Programme.

Colectivo 23 (2019 - 2020)

UX Content Board Member

Provided advice for the creation of its User Experience Design courses.

laboratoria (2018)

UX Design Teacher & Course Designer

Teacher and course designer for a nonprofit focused on training low-income women, with the aim of promoting their employment in the digital sector.

Key Skills

  • Product Design
  • User Experience Design (UX/XD)
  • User Interface Design (UI)
  • Design Systems
  • Qualitative Research
  • Visioning and Strategic Planning
  • Rapid Prototyping & Experimentation
  • Service Blueprinting
  • Design Leadership

Tools

dESIGN & PROTOTYPING

  • Figma
  • ProtoPie
  • Marvel
  • Webflow
  • Adobe Illustrator
  • Adobe Premiere

Education

london school of economics

MSc: Social Business & Entrepreneurship

2022–2023

pontificia universidad católica del perú

Communication for Development

2010-2016